Automechanika Moscow

NSK Group introduced its ROTA branded products in the MIMS Automechanika Moscow exhibitions.

ROTA took part as a participant in MIMS Automechanika Moscow, 23rd of which was organized this year in Moscow, capital of the Russia, on 27 - 30 August 2018.  With its stand, ROTA showcased parts such as rod, tie rod end, tie rod, centre rod, axial joint, V stay arm, torque rod, ball joint and repair kits produced for commercial vehicles, agricultural tractors, construction vehicles and special vehicles. In the exhibition attended by 1,324 participating company from 41 countries, Turkey took part with its national pavilion, among its peers from China, Italy, Singapore, France, Germany, Korea and Taiwan. Joined by ROTA in Turkish national pavilion, exhibition organized in 13 halls and on an area of 47.649 m2.  Exhibition was visited by 25.965 people from 66 countries of the world and 79 regions of the Russia. Attended the exhibition as the representative of ROTA, Doğan Kale, Export Team Leader, commented about the exhibition:  “MIMS Automechanika Moscow exhibition is the largest one in Russia and her neighboring countries in the automotive parts and maintenance equipment industry, while being the Moscow leg of the Automechanika exhibition across the world.  Automotive exhibition in Russia are mainly directed at the introduction of the brand to local distributors and end-users, rather than direct client acquisition.  Nevertheless, we had a very prospective exhibition where we had access to several new contacts with a high potential to initiate business relations.  Exhibition also helped us to see the activities of our competitors in the Russian market and interpret the market trends and economic circumstances.”