ROTA Lands on Germany

NSK Group participated in Automechanika Frankfurt and IAA exhibitions held in September in Germany with its ROTA brand.  At the stand, ROTA introduced new products notably the reinforced V Arm.

Automechanika Frankfurt exhibition, the 25th anniversary of which is celebrated this year, opened its doors to visitors on 11-15 September 2018.  Being the leading aftermarket exhibion of the world, Automechanika Frankfurt hosted 5000 participant company visited by 136,000 people from 181 countries. Organized 67th time this year in Hannover, Germany on 20 - 27 September 2018, IAA exhibition enabled the commercial vehicle brands and spare part producers to introduce the technologies of the future. Hosting many innovations in the E-mobility segment, the exhibition let 2174 participating company from 48 countries meet with visitors. With its stands, ROTA showcased in both exhibitions its centre rods, tie rod ends, tie rods, axial joints, V arm, torque rod and repair kits produced for commercial vehicles, agricultural tractors, heavy-duty machines and special vehicles. Reinforced V ArmIn the exhibition, ROTA made the European launching of the reinforced V Arm which has a product life longer than 60% of the standard product.  Developed to tackle with the problem of premature rubber deformation occurred to the V arm of the vehicles used in the harsh conditions such as construction sites, reinforced product is currently used in Actros, Axor, Atego, Antos, Arocs models of MERCEDES.  Reinforced product attracts the great interest of particularly professionals who use parts for vehicles operated under the harsh conditions. Highlighting the fruitful success of the both exhibitions of this year in his comments about the exhibitions, Doğan Kale, Export Team Leader, noted that:  “We had great discussions with our existing and prospective clients, many of which are European-based.  I think that we had two successful exhibitions showcasing, which will result in new clients.  Exhibitions also presented us with good opportunities to introduce our reinforced product.  Especially many visitors from Brasilia visited our booth. Some visitor stating that they are currently working with our sales marketing office in Brazil. I think, we improved their perception about us being a global brand”.https://www.rota-tr.com/en/news/rota-lands-on-germany268/268